ATradezone is an online marketplace that aims at creating a cross-border trade platform and is committed to helping Africa continent to do e-commerce by developing B2B services through serving the end user customers directly on global scare.

We empower our customers with the fundamental infrastructure for commerce and new technology, so that they can build businesses and create value that can be shared among our digital economy participants by offering them online shopping experience and best customer services.

From the Africa continent perspective, this means that ATradezone marketplace has the potential to contribute towards increasing intra-African trade which currently stands at around 19% and therefore help realize the objectives of the Boosting Intra-African Trade Action Plan and most important, of the recently launched African Continental Free Trade Area (AfCFTA), which is one of the flagship projects of Agenda 2063. It can also help boost Africa’s share of global trade, which is currently estimated at less than 4%.

It appears from the above that a global digital order is gradually taking shape driven by innovations in ICT. In this context, e-commerce and digital trade is rapidly transforming the world economy; disrupting old business models and replacing them with new ones; shaping the future of labour and transforming industrialization; raising new concerns and challenges;
and making it difficult for governments to keep-up the pace with appropriate regulatory and policy frameworks both at the national and regional levels.

In this context, and considering the current Africa trade and regional integration agenda, which has gained momentum and is progressing smoothly with the recently launched AfCFTA, a comprehensive and holistic Africa e-commerce strategy, which is practical and geared towards addressing Africa’s unique specificities, appears to be necessary.

It will support African countries and the African Private Sector, in particular SMEs, in enhancing their readiness and maximizing their participation in e-commerce and digital trade with a view to further enhancing intra-African trade and facilitating the integration of the continent into the global economy.